After months of development, the new DMS website is on-line. A huge amount of time has been invested in this, but there’s more to it than you may think.

Web capabilities feature heavily in DMS’s product plan for 2008, in particular, a series of new web-services for our data products customers and web integration for our MAILman customers. Before I tell you too much about that though, let’s look at some of the things that we’ve done with the new website;

To start with, we needed to find a way to communicate our complex product line simply to our clients and prospects. When you are a small company that has nearly twenty different products and services that it sells to dozens of different industries, it is hard to communicate that to the outside world in a simple, clear and consistent manner.

I think our design team have done a fantastic job in doing this with our new site. Have a look at how we have simplified the menu structure and used the products and industries pages to make it easy both for existing clients looking for information about their products or other specific products that they know about, and for new prospects coming to our site who want to know who we are and what we do and more importantly what products we have that might be of relevance to them.

Another big change on the new site is our new support area. This area requires registration but allows both prospects evaluating products and our existing clients to quickly access product updates, evaluation products and a range of other resources that we make available.

Perhaps the biggest shift though is the fact that the new web-site is completely driven by our own MAILman CRM software. MAILman now has the ability to integrate directly with websites to assist in such processes as client logins, security, access rights and much more.

This is just a small taste of what we’ll be rolling out over the next few months though, so stay tuned for much, much more.