Last week I explained that the new DMS website is now being driven by our MAILman CRM application. This week I’m going to explain a little more. In particular what we have done in respect to content management. For most organisations’ web-sites are developed by external developers and the process of producing, authenticating and then publishing content is a difficult one. There is so much going backwards and forwards between your copywriters and graphic artists, the website developers and the website hosts.

To build relationships with your clients, communications via your website is a vital tool. To enable this, DMS have developed a complete content management system and built it right into the MAILman application. Much of the content on the dmsw.com.au site and all of the content on the MikeFrench.info site is now produced and published entirely within the MAILman CRM application.

The few lucky clients who have been privy to this so far tell us that they have been really impressed with how easy it is to produce content and publish it through MAILman. You may have already seen on the 28th of January posting an example of the range of multimedia content we are capable of publishing as well.

I’m going to post here a few more articles that show some of the other types of content that we can publish as well. Things like Google Maps, photographs and more are all managed through the one easy to use interface. With proper quality control and security mechanisms, you can even control when content is to be published automatically, so that you can have pages pre-set to appear and be revoked at set times making your website truly dynamic.

There are two reasons why this is important. One, of course, is simply to make the process of communicating with your clients fast and efficient but the second is because Google and other web search engines like to see new content appearing all the time. If they see that your site is dynamic, they will crawl it more frequently and lift your ranking in your prospects search results.

Have a look now at some of the example postings I’m putting up on this blog to see the sorts of content possible through the MAILman website integration.