Do you know what a Datamatrix Barcode is?

You can just refer to them as “those funny square barcodes” if you wish.

So what are they? They’re actually a type of barcode that can be read by many mobile phones. The way it works is these barcodes can store different information such as a website URL or product names and details. Some can even store short videos and animations.

What you do is include one of these Datamatrix barcodes embedded with data in a printed advertisement, brochure, billboard; we’ve even got a customer planning on putting one on a horse.

Anyone who’s interested and has a camera phone (most phones these days are capable) with the appropriate software can simply point their phone at the barcode and instantly be taken to the website you have encoded in it.

Quite simply it’s a way of taking people immediately to a website without asking them to open their browser, enter in a URL etc. Instead it’s just point the phone and click and they are at your website.

Datamatrix barcodes have been huge in some markets for a number of years; in particular Japan where they were invented and have been extremely popular since 1998 (that’s over 10 years).

In Australia and the US and many other markets they are only just now starting to gain traction, but expect to see these Datamatrix barcodes more frequently.

Telstra have just shipped free versions of the software required and are including it on many new mobiles from HTC and others (Click here to find out more). Other carriers are doing the same. There are iPhone apps for it. Google’s Android phones have them. They’re popping up everywhere.

DMS has a tradition of taking advantage of the latest trends and technologies and we are already helping our customers put this great new technology to use in their campaigns.

If you want to know more about Datamatrix barcodes and how they can be integrated with your marketing messages and websites, email or call me now.